the typeface

i'm planning to turn this into a full-fledged typeface for the tamil language. i started by designing a stylised form of க as i thought it made a good mark, then designed the rest of the letters in my name in the same style to make tamil and english wordmarks. all the characters are based on circles and use fixed line widths. i'm procrastinating on finishing it because 247 characters is tooooo many.

the logo

i thought it worked well as a logo because it was simple, scaled down well, and was easy to animate. but the best thing about it was the enclosed negative space it made, creating a kind of "leaf" shape (a circle with one square corner). as a ui element, it makes a good shape for a fab a floating action button (fab) is an element that hovers above content (usually in a bottom corner) to promote a primary action. it was popularised by google's material design system. , or a clipping mask on an profile image for a hero section (niche but iykyk). i liked the fab idea so much i turned the logo into a navigator feature. i like the idea of starting with a single logo identity, then creating motifs from that logo to create a whole brand identity. feels almost like trying to justify a logo's existence by making the logo feel inseparable from the design of the brand/website.